You can start following people you want to connect with - not just your customers but think about the people who you would love to write about your business.
Think about your customers and the media they would use - this is where you need to get your business featured. It could be bloggers, radio programmes, websites, magazines or local papers. Start connecting with the journalists and feature writers/researchers who work on these outlets. Start talking about local issues, industry news - whatever as long as it refers to your business and industry. Start building up a profile showing that you are available for commentary.
Before you know it you'll soon have press asking for your input and plugging your business along the way.
If you would like more tips on boosting your PR profile please leave your email address in comment box below. Thanks for reading!