A press release is very often an absolute must in PR. You'll need a well written release ready for your media contacts. The purpose is to convey your expertise along with some carefully crafted PR angles, facts & stats and contact details.
Writers will rely on your press release for information and contact details. A press release is also a fantastic chance to voice your commentary or quotes on a relevant subject matter.
You'll need a press release for a number of reasons; perhaps you are launching a new product range; have acquired new business or have changes to your staff.
Journalists are seriously busy people. They are inundated with emails every day so you need to be clever with your subject line and first opening sentence to grab their attention. If you need inspiration go to a quality newspaper and look at the first few sentences.
It's nothing personal.
Be aware though that a press release, or interest from a journalist, does not guarantee press coverage. Very often even with the best efforts of the journalist you are dealing with, later in the process the sub-editor will edit and alter the text and number of words. And there will often be parts of the article which need to be omitted simply due to lack of space. Don't take it personally.
Need help with creating PR angles or writing a press release? Get in touch to see if we can help. Email: [email protected] or call me on 07827 290496.
Writers will rely on your press release for information and contact details. A press release is also a fantastic chance to voice your commentary or quotes on a relevant subject matter.
You'll need a press release for a number of reasons; perhaps you are launching a new product range; have acquired new business or have changes to your staff.
Journalists are seriously busy people. They are inundated with emails every day so you need to be clever with your subject line and first opening sentence to grab their attention. If you need inspiration go to a quality newspaper and look at the first few sentences.
It's nothing personal.
Be aware though that a press release, or interest from a journalist, does not guarantee press coverage. Very often even with the best efforts of the journalist you are dealing with, later in the process the sub-editor will edit and alter the text and number of words. And there will often be parts of the article which need to be omitted simply due to lack of space. Don't take it personally.
Need help with creating PR angles or writing a press release? Get in touch to see if we can help. Email: [email protected] or call me on 07827 290496.