Getting your products featured in a publication's Christmas gift guide is an absolute dream for many businesses. The recognition can really boost your profile.
But how do you go about this? The key is being super organised and a little bit of PR know-how.
Most publications, national and regional, start working on their Christmas gift guides weeks if not months before the festive season begins.
Most major monthly magazines would have theirs literally wrapped up and finished by the Autumn, however you can still pitch to their online teams in the weeks prior to Christmas.
National newspapers and regional publications still look for Christmas gift ideas nearer to the date.
To be in with a chance of being featured, you need to be organised with great imagery at the ready, a strong press release, stockists and price details. Keep up to date with your media list by keeping in touch with journalists (Twitter is great for this) and see what sections they are working on. Some staff will be looking at high-end gifts, other staff may work on high-street brands or focus on cookery or fitness for example. Get to know your editorial hit list and you'll be one step closer.
Need a hand with your PR? Contact Julie at Get In The Press on 020 3039 3737.
But how do you go about this? The key is being super organised and a little bit of PR know-how.
Most publications, national and regional, start working on their Christmas gift guides weeks if not months before the festive season begins.
Most major monthly magazines would have theirs literally wrapped up and finished by the Autumn, however you can still pitch to their online teams in the weeks prior to Christmas.
National newspapers and regional publications still look for Christmas gift ideas nearer to the date.
To be in with a chance of being featured, you need to be organised with great imagery at the ready, a strong press release, stockists and price details. Keep up to date with your media list by keeping in touch with journalists (Twitter is great for this) and see what sections they are working on. Some staff will be looking at high-end gifts, other staff may work on high-street brands or focus on cookery or fitness for example. Get to know your editorial hit list and you'll be one step closer.
Need a hand with your PR? Contact Julie at Get In The Press on 020 3039 3737.