If you are writing your own press releases and sending your press release out to media contacts, you'll need to ensure your headline packs a punch.
Journalists and editors receive hundred's of emails every day - so your email and pitch need to really stand out. Imagine the amount of emails you receive and skim over in your own email inbox. Of course if you already have a relationship with the recipient, that will help you. But for many people, in the early days you will need to have a fine line between not sending too much information and not getting on the journalist's nerves.
So how do you make a good subject line for your emails as part of your PR campaign?
Here are some tips for your own PR:
Keep the headline short and sweet to attract the reader.
Add a time frame or sense of urgency if it is relevant.
If you recently met the recipient, send a short note in the subject line referring to that meeting.
Add emotion to your headline.
Avoid fluffy words which are there for the sake of it.
Make sure the subject content is relevant to the editor - if you are sending a press release about health and fitness plan, you wont want to send it to the book editor.
Keep going and you are welcome to drop me a line if you need any help. Email [email protected].
Journalists and editors receive hundred's of emails every day - so your email and pitch need to really stand out. Imagine the amount of emails you receive and skim over in your own email inbox. Of course if you already have a relationship with the recipient, that will help you. But for many people, in the early days you will need to have a fine line between not sending too much information and not getting on the journalist's nerves.
So how do you make a good subject line for your emails as part of your PR campaign?
Here are some tips for your own PR:
Keep the headline short and sweet to attract the reader.
Add a time frame or sense of urgency if it is relevant.
If you recently met the recipient, send a short note in the subject line referring to that meeting.
Add emotion to your headline.
Avoid fluffy words which are there for the sake of it.
Make sure the subject content is relevant to the editor - if you are sending a press release about health and fitness plan, you wont want to send it to the book editor.
Keep going and you are welcome to drop me a line if you need any help. Email [email protected].