So you've hit send and your press release has been sent out to your carefully selected media contacts.
Now you sit back and wait for all the press coverage right? Ermm....well it's not always quite that easy. Hopefully your killer press release, packed with SEO to maximise it's exposure, will have secured some press coverage for you.
But how do you keep track of any articles that have been published? Journalists certainly don't always have time to come back to you and let you know.
One way is to use the free service of Google Alerts. This is a really effective and easy to use system. Simply search for Google Alerts, then follow the instructions to be made aware of any articles which feature the key words or phrases you want. I find this incredibly useful when I am working for clients and I can report back on the press coverage created. You can set up Google Alerts to email you as and when a news piece happens, or at the end of each day - whatever suits you. This system is also handy for keeping track of your competitors or any industry news.
Give it a go - and if you need a hand just drop me a line at [email protected]
Now you sit back and wait for all the press coverage right? Ermm....well it's not always quite that easy. Hopefully your killer press release, packed with SEO to maximise it's exposure, will have secured some press coverage for you.
But how do you keep track of any articles that have been published? Journalists certainly don't always have time to come back to you and let you know.
One way is to use the free service of Google Alerts. This is a really effective and easy to use system. Simply search for Google Alerts, then follow the instructions to be made aware of any articles which feature the key words or phrases you want. I find this incredibly useful when I am working for clients and I can report back on the press coverage created. You can set up Google Alerts to email you as and when a news piece happens, or at the end of each day - whatever suits you. This system is also handy for keeping track of your competitors or any industry news.
Give it a go - and if you need a hand just drop me a line at [email protected]